Weather you are in a traditional B2B or B2C industry you want to reach your target audience in the most efficient and cost effective manner. A website is only as effective as the marketring strategy behind it and creating a successful online campaign consists of many steps and a considerable amount of contemplative research. A comprehensive understanding of the user base and user analytics is fundamental in determining the outcome of your campaign.

Some of the steps involved are:

• Creating Brand Identity
• Identify Advertising & Content Distribution Methods
• Identify Target Audience and Audience Segmentation
• Create Advertising Strategy
• Outline Advertising Costs / Budget Allowance
• Outline Ongoing Cost Structure
• Develop Online Marketing Program
• Develop Marketing Measurement System to identify Campaign Success/Weakness

Successful campaigns will combine a variety of content distribution methods in order to achieve marketing goals. Some of these methods can be online and offline. Online methods can vary in the delivery vehicles.

Online campaign methods may include but are not limited to

• Website
• Microsite
• Banner Ads
• Teaser Sites
• Viral's
• Social Media Networks
• Contests
• Interactive Quiz
• Games
• Presentations (Interactive / Slideshow)
• Email Marketing

Offline campaign methods

• Print Collateral
• Advertisements (Local/National/Radio/TV)
• Inserts
• Outdoor Signage
• POP Display
• Environmental Advertising
• Tradeshow Displays
• Packaging Materials
• and more
  

Ready to get started?

Tribal Chicken Designs can assist you in developing in tying together an affordable and efficient strategy that will reach your target audience and provide you with data measurement to evaluate campaign success.

To contact us about developing a successful integrated campaign strategy click here