Email marketing an excellent vehicle for spreading your message, services or other marketing initiatives to your customers. Email marketing has many benefits in that it is one of the most cost-effective results driven solutions for small to medium size businesses.

Creating a Re-Current Email Marketing Campaign

A carefully cultivated subscriber generation effort and maintaining a positive relationship with your customers will come from providing the end users with content that they want to receive. Key factors in determining the frequency of the online campaign are the type of service, or industry that you are in. For example, the retail and hospitality industry will find that a higher re-current campaign will provide a positive end user response. However this same tactic from professional B2B industries may yield a negative response.

Some Email Marketing Best Practices

• Schedule emails for Wednesday delivery
• Be direct in your emails content and
• direct users back to website for further information
• Use Images and Product Shots!
• Schedule your emails for early morning delivery
• Set up polls and surveys to give users a chance to sound-off
• Be straight forward with your subject lines
• Do not use email-list rental services

How Soon Can an Email Campaign Begin?

In order to begin an email campaign we must first outline the initial email marketing goals. Who are we sending the campaign out to? Which email service matches your needs and budget? and What are users expected to do once they get their email?

From there we will need to do the following

1. Set up an email frequency plan
2. Asses current marketing materials (if available)
3. Outline Email Marketing Content
4. Design a necessary Template(s)
5. Submit designs for review
6. Schedule first Email

Measurable Solutions

Tracking and reporting tools will provide beneficial statistics on evaluating the success of your campaign program. This data measurement will be used to enhance areas where site traffic is down or the response was lower…where were the successful areas of the campaign and where was the weaker area of the response?

Tribal Chicken Designs can assist in creating eye catching email marketing campaigns, assist in qualified subscriber generation, and structure customer loyalty programs which produce results.

 

Click here to contact us to set up a successful campaign solution today