Corporate branding is more than just a logo. Corporate Identity is a representation of your products, services and business practices to your customer base. A visual communication in the truest since. In the old days a corporate identity package was thought of as a logo, business card envelope and corporate report. But as time and technology have marched forward corporate branding has become part of our every day lives.

Everywhere you look there is a logo or some sort of campaign in our face trying to get us to buy, or understand a type of service. And in today’s economy the continued use of advertising and marketing ones brand can make or break your business.

What are the Steps in Creating a Corporate Identity?

When developing a new identity, careful research is conducted on the type of user base that the client currently has and who the client wants to extend their reach to. Color pallets are developed, initial messaging of the corporate identity is outlined and then design of the initial "mark" and "logo-type" are developed. The design phase is much like a tennis match where we submit a selection of the best logo results for client review and then we receive client feedback and make any necessary adjustments to the identity.

How Much Does Corporate Identity Cost?

The pricing structure for corporate identity varies on quite a few factors. The type of coverage the identity will receive weather on a national or local level, the size of the organization requesting the identity, the type of elements and assets required for final delivery of the identity package. Prior to beginning any Identity project a careful consultation will be done in order to figure out all of the project variables and from there we will develop a cost outline and deliverables timeline for the project.

Contact us today to inquire about our Corporate Identity and Corporate Branding Solutions