Phoenix Strategic Resources, an Atlanta-based Consulting and Staffing firm, came to TCD for a logo, identity package and web site. Their business goal is to gain access to their client’s business in order to work with them from within, so they needed a look that would communicate a sense of trust and respect to their target audience.

Every aspect of PSR’s look – from their logo, to their business cards and stationery, to their web site – needed to demonstrate the perfect balance between modern and contemporary, established, trusted and respectable.

The Solution

It all started with the logo and the color palette. We used a serif font for a “built with old money” feel, and topped it off with a logo mark of abstract wings to play off their name without being too obvious or cliché. For the color scheme, a deep burgundy set on grays and other neutral tones offers a bold but elegant contrast.

The web site was built entirely in HTML with DHTML drop-down menus and relies on CSS throughout to ensure a consistent look on all browsers. The design features a large photo area with overlaid text, color blocks and calls-to-action. The content is organized into a flat structure so users can find the information they seek quickly. But not too much detail is given away so ideally the guest will contact the firm for more information.

The Results

Results Info coming shortly