C2 Paint is quickly emerging as one of the most innovative, high quality paints in the marketplace today, and is in prime position to forever change the way designers and homeowners spec‚ sample‚ buy and experience color. C2 paint needed a new website to coincide with their new marketing efforts as well as create a site which is user friendly and allows their customers to understand and identify their products as well as make themselves stand out as leaders in their industry.

From the start of this project, Tribal Chicken was charged with creating a unique experience that would change the way that users interact and identify with the paint products. Flash elements were introduced throughout the site to create emotion but did not conflict with the content. AJAX widgets were also introduced to help group relevant pieces of content together without having the user bounce around all over the site, thus allowing the user to be in charge of the experience as well as interact with the content on their own terms.

The Results

Upcoming in 2008 will be a full blown content management system tied to e-commerce to allow users to purchase paint and have it shipped directly from the closest C2 paint dealer...more info in 2008!